Tobacco cigarettes burn at around 800 degrees Celsius, but the IQOS only heats the tobacco to 350 degrees, delivering a mouthful of tobacco-flavored vapor, but no smoke and tar. The miniature cigarettes, called “HeatSticks”, are inserted into the IQOS heating device, leaving out the filter, which even has the Marlboro name written on it. Instead of nicotine-laced e-liquid, it uses actual tobacco in the shape of small Marlboro cigarettes that are heated at high temperatures, but not burned. The IQOS smokeless cigarette looks a lot like a second generation vaporizer, but is very different from modern electronic cigarettes in terms of functionality. These two tests market will give the company an idea of whether the IQOS can indeed compete with the already hugely popular electronic cigarette in the reduced-risk product market, which Phillip Morris CEO André Calantzopoulos believes is the company’s “greatest growth opportunity in the years to come”.
On November 21st, the tobacco giant launched its new device in Milan, Italy, after previously making it available on the other side of the globe, in Nagoya, Japan. They are the ones Phillip Morris International hopes to sell their new IQOS smokeless cigarette to. The new device uses real tobacco refills, but instead of burning it to produce hazardous smoke and tar, it heats it to produce tobacco-flavored vapor.įor many, e-cigarettes have proven to be a viable alternative to smoking, satisfying their craving for nicotine through a familiar hand-to-mouth gesture. However, there are also many smokers who find the taste of real tobacco so difficult to replace that they continue to risk their lives by continuing to smoke. This brand proved to be successful throughout generations.Marlboro-maker Phillip Morris International has finally launched the much talked about IQOS, a smokeless cigarette that has been described as a hybrid between analogs and electronic cigarettes. Marlboro cigarettes represent popularity, deep flavor, great design and tobacco quality. Nevertheless, Marlboro cigarettes made in the past were significantly stronger than at present. The leadership in sales proves the great tobacco quality that delivers good flavor while smoking. At present Marlboro is the cigarette sales leader and is well known and purchased globally. The famous Cowboy campaign made this brand the forth selling one during those times. This brand was initially designed for women, but it gained popularity and the company began focusing on men. Marlboro brand was presented in 1924 and still is a premium class product. Philip Morris opened a single shop in London, UK. The history of this company starts in 1847 when Mr. The cigarettes that are made on PMI factories are sod basically in all countries of the globe. This brand is owned by Philip Morris International (former member of Altria Group). Marlboro cigarettes are known worldwide and are top and best selling tobacco product. Marlboro Cigarettes - the cigarette sales leader
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